Insights
WhatsApp chatbots for business: a practical guide
WhatsApp is often customers' first contact channel in Morocco and the Gulf. A well-designed chatbot answers simple requests instantly and routes the rest to the right person.
Use the official API
Automation must go through the WhatsApp Business Platform (API) via Meta or an approved provider. Unofficial tools that emulate a phone put your number at risk of being banned.
Pick the right scenarios
Opening hours and addresses, order tracking, bookings, quote qualification or sending a catalogue are good scenarios. Complaints and negotiations should quickly move to a human.
Respect consent
Business-initiated messages require customer opt-in and Meta-approved templates. A clear opt-out protects your reputation and your number.
Connect the chatbot to the CRM
Logging conversations in the customer record lets the team pick up a thread without asking again and measure handled requests.
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