Insights

Google Ads in Morocco: running your first campaigns

Google Ads puts you in front of people searching for your service in Morocco right away. Without structure and tracking, though, budget can disappear into useless clicks.

Target intent, not volume

Favour keywords expressing buying intent (price, quote, agency, city) and add negative keywords to exclude job, training or free searches.

One landing page per offer

Sending every click to the homepage lowers conversions. Each ad group should lead to a page that repeats the ad's promise and offers a clear action, such as a WhatsApp button or a short form.

Track conversions

Set up tracking for forms, calls and WhatsApp clicks before launching. Without that data you cannot tell which keywords bring customers.

Optimise every week

Review actual search terms, cut what does not convert and reinforce what works. The first weeks are for learning, not final judgement.

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